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Where beauty meets confidence.

Plush Wig Room is a salon, a beauty supply and a community — built around innovation and luxury hair experiences in Rochester, NY.

180%density on every unit
32products, hand-selected
Tue–Sat10:30 am – 5 pm on Monroe Ave
Deep wave install styled in the Plush Wig Room salon
Our story

More than a salon and beauty supply.

"Beauty is not just a look — it's a lifestyle."

Plush Wig Room is a community built around innovation and luxury hair experiences. From the South Wedge, steps from downtown Rochester, we empower everyone to look beautiful and feel unstoppable every single day — with hair that is hand-selected, honestly priced and installed by people who love the craft.

Asia F. · CEO & FounderAmber · Beauty supplyCori · Salon
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The team

Meet the room.

Asia F., CEO and founder of Plush Wig RoomCEO & Founder

Asia F.

Founded Plush Wig Room to give Rochester a luxury hair experience — hand-selected virgin hair, honest prices and installs by people who love the craft.

Amber, beauty supply at Plush Wig RoomBeauty supply

Amber

Runs the beauty supply side of the room — bundles, units, PWR tools and care — and helps you pick the right texture and length.

Cori, stylist at Plush Wig RoomSalon

Cori

Behind the chair in the salon — installs, sew-ins, ponytails and styling.

The room

484 Monroe Avenue

Pink chairs, gold accents and a full beauty supply wall. Come try a texture on before you buy it.

What we stand on

The PWR standard.

Hair

100% virgin human hair

Every unit and bundle is virgin hair with cuticles intact. It bleaches, colors and holds a curl like your own.

Lace

Thin HD lace, small knots

Pre-plucked hairlines on HD or transparent lace so the install melts with minimal customizing.

Density

180% on every wig

Full from root to tip. Medium cap standard; small and large on select styles.